NourishED Welfare Trust · Digital Platform & Odoo CMS
NourishED — Digital Platform & Odoo CMS
High-trust donor platform, multi-tier gala ticketing flow, and AsaanPay checkout on Odoo with Eaxeesoft.
Eaxee · Enterprise Architecture SaaS
Making an enterprise architecture platform clear before the first sales call.
Eaxee builds Enterprise Architecture Management (EAM) software used to map complex IT infrastructure, manage governance, and keep system documentation alive. We replaced their single-page WordPress site with a multi-page B2B web platform, a dark-mode UI system, and an ongoing pipeline of LinkedIn carousels and motion reels.
ScopeWeb UI/UX, Product Positioning, LinkedIn Content, Motion Design
CategoryEnterprise Architecture (EAM) · B2B SaaS
LanguagesEnglish & Arabic (RTL support)
Live Siteeaxee.com ↗
Client Summary
Eaxee brings architecture modeling, governed employee contributions, and solution design documents into one configurable workspace—giving CIOs and enterprise architects a live map of how their technology and business operations connect.
Production web platform — responsive desktop and mobile interface.
01 — Website & UI Direction
Outgrowing a single-page WordPress site.
Platforms in the Enterprise Architecture space—like LeanIX, Ardoq, and Mega HOPEX—sell six- and seven-figure licenses because they map an organization's entire technical backbone. Eaxee had the product depth to compete, but their website was a single-page WordPress brochure. Sales reps were spending the first 25 minutes of every demo call just explaining what the software actually did.
01
Room for the product to breathe
Technical buyers don't book demos off vague marketing bullets. They want to know if a platform supports custom metamodels, role-based access, and on-premise or cloud deployment. We expanded the site into dedicated pages for Modeling, Analysis, Planning, Governance, Integration, and Deployment.
02
Breaking away from grey-on-grey enterprise UI
Most legacy architecture tools look like 1990s spreadsheets. We designed a high-contrast dark interface with crisp typography and sharp green accents—positioning Eaxee as modern engineering software rather than another bloated legacy tool.
03
Built around the five people who buy EA software
We structured navigation around the actual roles on an evaluation committee—Business Architects, Application Architects, Process Analysts, Data Architects, and CIOs—so each buyer sees their exact workflow within seconds of landing on the page.
Core Platform Pillars
Showing how the three core modules work together.
Instead of listing 40 features at equal weight, we anchored the product story around Eaxee's three biggest differentiators: the Contribution Portal, the Solution Design Document Editor, and the visual Meta Modeler.
Visualizing Impact
Dependency mapping and blast-radius analysis.
We designed clear visual breakdowns showing how architects trace upstream and downstream dependencies across applications and infrastructure before starting a migration or retiring legacy systems.
01
Contribution Portal
Structured templates that let business unit owners keep operational data updated without breaking the underlying architecture repository.
02
Solution Design Document Editor
High-level and low-level design docs written directly inside the platform and tied to live repository objects—so documentation never drifts from reality.
03
Meta Modeler
No-code object configuration, taxonomy management, and relationship validation across enterprise data dictionaries.
02 — Content & Thought Leadership
Turning 30-page whitepapers into LinkedIn carousels.
Enterprise architecture relies on dense documentation—TOGAF alignments, digital twin schemas, and IT cost models. The problem is that busy CTOs and budget holders rarely read 30-page PDFs. We built a repeatable editorial workflow: taking Eaxee's long-form technical papers, pulling out the sharpest operational argument, and designing vector carousels built to be read and shared in the LinkedIn feed.
A Service is an Ecosystem
Breaks down why outages keep happening when teams only look at code—mapping the 8 connected layers (Processes, People, Data, Applications, Technology, Suppliers, Controls, Recovery) where enterprise services actually fail.
The $50 Flaw in a $5M Operation
Traces the real-world chain reaction of an unmonitored dependency: how a single expired SSL certificate breaks integrations, halts customer identity checks, and triggers compliance fines.
Functional Shadow Price
Translates technical debt into numbers a CFO cares about—combining direct run costs, change friction, duplicated tools, and exit costs into one clear balance-sheet view.
The Four Clocks of Transformation
Explains why boardroom strategy stalls during execution by showing how Strategy, Delivery, Operations, and Technology move at different speeds without a shared digital twin.
Hard Architectural Guardrails
Shows why enterprise AI needs structural boundaries instead of polite system prompts—mapping four tiers from read-only observation to air-gapped isolation.
Design System Continuity
Consistent Visual Language
Every diagram is drawn in Illustrator using the exact same visual language as the website and product UI—so a prospect scrolling LinkedIn recognizes Eaxee immediately when they click through to the site.
Feed to platform alignment
03 — Short-Form Motion
From static diagrams to short-form motion.
Because every LinkedIn carousel is built as clean layered vectors in Illustrator, we don't start from scratch when producing video. We take our highest-performing static storyboards and animate them in After Effects—turning complex architecture lessons into 60-second vertical films.
01
Vector Storyboarding
Frames come directly from the Illustrator system we use for Eaxee's web graphics and carousels, keeping every icon, node, and type style consistent.
02
Script & Executive Narration
Scripts are edited for clarity and paired with clean voiceover narration and custom sound design—shipping finished cuts in days rather than multi-week studio cycles.
03
After Effects Animation
Kinetic vector animation showing how companies grow from simple team tools into tangled spreadsheet chaos—and how Eaxee brings them back to a single source of truth.
Org Start SimpleMotion Reel
Motion Reel — How organizations outgrow spreadsheets and siloed tools.
04 — The Outcome
One visual language across the website, the feed, and the sales call.
Instead of looking like a promising tool hidden behind an outdated brochure page, Eaxee now shows up like an established enterprise vendor across every touchpoint.
01
Clearer self-serve evaluation
Dedicated capability and role pages let enterprise architects verify technical fit on their own before booking a call.
02
Faster discovery calls
Sales reps no longer spend half the meeting explaining basic terminology. Buyers arrive on the call having already seen the workflows and motion explainers.
03
Visual separation from legacy tools
The dark-mode design system and technical carousels immediately set Eaxee apart from older, slower-moving competitors.
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Building a complex B2B software platform? Let's make it clear to your buyers.