GlyphicX runs your clinic's social channels as a monthly service — strategy and planning, clinician-led content, an approval workflow that respects clinical sign-off, community triage with clear escalation, and a monthly read on what the work did. Your clinicians stay clinicians; nothing publishes without their approval.
Already running for a clinic: MindCarePK, a mental health clinic
These are the four patterns we see in clinics that are busy, well run, and still nearly invisible online. None of them are effort problems. They are ownership problems.
Content waits on the one person qualified to approve a clinical claim — and that person is already double-booked with patients. Approval becomes the bottleneck, so the safest move is to publish nothing.
Posting happens when someone remembers and stops the week the clinic gets busy. There is no plan tying the content to the service lines the clinic actually wants more of.
A question about parking and a question about pain sit in the same thread, with no agreed rule for which is which. Someone ends up answering the second one because it is sitting there.
The monthly report is a screenshot of engagement. Nobody can say whether the work brought an enquiry in, so the budget stays provisional and the next decision is made on feel.
Not a menu. The pillars only work together — a plan without clinical sign-off produces content you cannot publish, and publishing without escalation rules puts your team in conversations they should be handling themselves.
A plan built from what your clinic actually offers and what patients ask before they book — not a generic posting calendar.
Content is built from your clinicians' own expertise. We interview, script, and produce — so what a patient reads sounds like a practitioner, not a marketing department.
Two keys, not one. Clinical claims are signed off by a clinician; operational detail is signed off by whoever owns it at your clinic. Nothing is scheduled until both have been recorded.
We answer only what is safe to answer, and route everything else to a named person at your clinic without delay.
A monthly read on what can actually be traced, with the gaps labelled as gaps. We separate measured, inferred, and unknown — a new-patient phone call is not a social media conversion unless your clinic can show it is.
The same six steps every month. The sequencing exists so that clinical review happens once, as a block, rather than as a drip of approvals interrupting appointments.
We agree the month's themes against your live service lines and any capacity changes you already know about — new clinics, leave, seasonal peaks.
One scheduled session with your clinician or clinicians captures the clinical substance of the month: how they approach a condition, what patients misunderstand, what they would want a patient to know first.
We write, design, and edit from that interview. Clinical claims come from the clinician's own words; layout, captions, and formats come from us.
Everything lands in one review queue with a single comment round. Your clinical approver signs off the clinical claims, your practice manager signs off the operational detail, and both sign-offs are recorded against the asset.
Approved content is scheduled and published. During agreed hours we answer non-clinical questions and escalate anything clinical to a named person at your clinic.
One monthly summary: what was published, what was handled, what was traced, what was inferred, what stays unknown, and what we propose changing next month.
Written down, on the page, before you ask. A social media service that will not state its limits is asking to be trusted with work it should not be doing.
These exclusions are the reason we can work on regulated subject matter at all. If a request needs clinical judgement, we say so and route it back to your team rather than answering it ourselves.
No — and we will never present them as such. We reply to non-clinical questions: opening hours, location, services, how to book, and where to park. Anything mentioning symptoms, treatment, outcomes, or a complaint goes to a named person at your clinic without being answered by us.
Your clinic is. We produce and prepare; a clinician at your clinic approves the clinical claims, and everything is held until that approval is recorded. That is deliberate: the clinical accountability for what a patient reads should sit with the clinician who can stand behind it.
We stop, take it down if your clinic says to, and do not repost until your clinical lead has signed off the corrected version. Corrections follow the same approval workflow as the original — they do not get a shortcut because they are urgent.
No, and we will not accept it. Nothing clinical belongs in our briefs, drafts, tools, or comment threads. Content is built from interviews with your clinicians and from the non-clinical questions your front desk already answers.
We do not source patient imagery ourselves. If your clinic wants to use it, the consent has to exist on your side, cover the specific use, and be documented — and the caption's claim still has to be signed off by your clinician. Where that is not in place, we use licensed or clinic-owned imagery instead.
Pricing is a flat monthly retainer, scoped to your channels and content volume and reviewed quarterly. The specific terms are set out in the proposal we send you — we do not publish a rate card, because the scope varies too much for one number to be honest.
Our full editorial and governance rules are published at Editorial & Governance Standards.
Bring us how enquiries move through your clinic today: who answers the phone, where messages land, who signs off a clinical claim, and which content has to wait on that person. We will tell you where the gaps are, what we would change first, and whether the profile you described is one we should be running.