Governance

Editorial & Governance Standards

What we review, who signs off, what we refuse to claim, and what happens when something goes wrong. Published because a clinic should be able to audit its agency's standards before the agency has anything to lose.

Last reviewed 2026-09-15

(01) Review Process

Three tiers, and only two of them are ours.

Every asset passes through the tiers in order. Tier 3 is where an agency usually disappears behind a disclaimer — so we have written it as a handover instead.

Tier 1

Marketing review

Owner: GlyphicX

The studio reviews every asset before it reaches a clinician: legibility, brand consistency, plain-English phrasing, and the operational facts the clinic has given us.

What this tier checks

  • Every operational claim (hours, location, services, booking routes) is checked against what your clinic actually told us — not against another clinic's copy
  • Prices, offers, and availability are never written unless your clinic supplied them that month
  • Claims we cannot source are removed, not softened
  • Superlatives and comparative claims are flagged for Tier 2 and Tier 3 rather than published
Tier 2

Clinical accuracy review

Owner: Your named clinician

A clinician at your clinic — the person accountable for what a patient reads — signs off every claim about a condition, a treatment, a scope of practice, or an expected outcome.

What this tier checks

  • Does the caption say what the clinician would say to a patient in the room?
  • Is the scope of practice accurately described for the clinician who is named or pictured?
  • Are any implied outcomes, timelines, or success rates supportable by your clinic?
  • Is anything described as suitable for a general audience when it is not?
Tier 3

Legal & regulatory scope review

Owner: Your clinic — not us

Where content touches advertising rules, pricing claims, comparative claims, or an activity that may fall inside a regulator's remit, we stop and hand it back. This tier is not ours to perform, and we do not pretend otherwise.

What this tier checks

  • We flag the asset and the specific reason it needs escalation
  • Publishing is held until your own reviewer clears it — practice manager, clinical governance lead, insurer, legal adviser, or whoever your clinic nominates
  • Their decision is recorded against the asset, so the approval trail shows who cleared what
  • We do not interpret a registration condition, a code, or a regulatory question on your behalf
(02) Scope Limitations

Where our scope stops.

Stated as limits rather than assurances, because the assurance version would not be true.

Advertising codes (ASA / CAP)

UK advertising rules, including the CAP Code enforced by the Advertising Standards Authority, apply to clinic marketing and to social content. We write with those rules in mind — substantiable claims only, no implied outcomes, no misleading comparisons, no testimonials presented as fact.

We are not the ASA, and nothing we produce is a certification of compliance. A post that clears our review is a post our review found no problem with. That is a weaker statement than 'compliant', and we do not blur the two.

Registration and inspection (CQC)

In England, the Care Quality Commission regulates registered providers of regulated activities. Whether an activity is regulated, and how it may be described publicly, is your clinic's position to hold and to defend.

We do not give CQC compliance advice, we do not interpret registration conditions, and we do not correspond with a regulator on your behalf. If content touches a regulated activity or a registration condition, it goes to Tier 3 and stays there until your clinic clears it.

Not clinical, legal, or regulatory advice

Our review process is an editorial process. It exists to keep clinical claims attributable to your clinicians and to stop unsupportable claims being published.

It is not medical advice, not legal advice, and not regulatory advice — to your clinic or to your patients. Clinics remain responsible for their own clinical governance, advertising, and registration.

(03) Geographic Boundary

England first, and said out loud.

Our clinic standards were built around the advertising and provider-regulation environment in England, which is where we have worked. Registration and inspection in the other UK nations is governed by different bodies with different expectations, and we are not going to imply otherwise by quietly accepting the work.

So: clinics in England are our default. A clinic in Scotland, Wales, or Northern Ireland gets told on the first call that our process was written for England, and we decide together whether it actually applies — rather than assuming that it does.

The same applies inside England: if your clinic's work includes an activity we are not set up to write about responsibly, we will say so before quoting rather than after.

(04) Corrections

What happens when something published turns out to be wrong.

  1. 01

    Anyone can raise an error

    A clinician, a receptionist, a patient, or a member of our own team. There is no threshold to clear before something gets flagged.

  2. 02

    Publishing stops on that theme first

    A flagged item takes that subject out of the queue until it is resolved. We do not keep publishing around a known problem while it is being discussed.

  3. 03

    Corrections take the same route as originals

    A corrected asset goes back through clinical sign-off. Urgency is not a reason to skip the review that would have caught the error in the first place.

  4. 04

    What was corrected is logged

    Every correction is recorded with its date and its cause in the monthly summary — including corrections requested by us rather than by the clinic. Where your clinic asks for a post to be taken down, we take it down and the log still records that it occurred.

(05) Patient Data

Our stance on patient data.

Not a policy written to be quoted at you. Four things that are either true of how we work or are not happening at all.

  • No patient data in our workflow

    Nothing clinical enters our briefs, drafts, review threads, or reports. Content is built from clinician interviews and from the non-clinical questions your front desk already answers, with patient details removed before it reaches us.

  • Escalations are routed, not copied

    When a message contains clinical detail, we route it to your team and record only that an escalation of that type happened. The detail stays inside your clinic's systems, where it belongs.

  • Imagery follows your consent, not ours

    We do not source patient imagery. Any patient photograph, quote, or testimonial is used only where your clinic holds consent that covers that specific use, and we ask for confirmation before it goes into an asset.

  • Access is scoped and revocable

    We work through role-based access on your accounts — never a shared password — and access is removed when an engagement ends.

(06) Next step

Private Clinic Social Media Operations Review.

If your clinic's governance requires a process document, a named approver, or a data-handling answer we have not published here, raise it in the operations review. Questions about these standards are part of the review, not an afterthought to it.

Clinic social media service